The Barack Obama Campaign & Microtargeting
The Barack Obama Campaign & Microtargeting by David Erickson was originally published at e-Strategy. Conservative Internet marketing guru Patrick Ruffini deconstructs the Barack Obama campaign's...
View ArticleObama’s Microtargeting Campaign
Obama’s Microtargeting Campaign by David Erickson was originally published at e-Strategy. How did Barack Obama's advance by leaps and bounds the sophisticated marketing practice of Microtargeting?...
View ArticleSeth Godin Discusses Tribes
Seth Godin Discusses Tribes by David Erickson was originally published at e-Strategy. Seth Godin discusses tribes with Loïc Le Meur, why we all need one, and how we should be the best in the world at...
View ArticleConsumer Psychology In A Recession
Consumer Psychology In A Recession by David Erickson was originally published at e-Strategy. An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed...
View ArticleBook Review: Click, By Bill Tancer
Book Review: Click, By Bill Tancer by David Erickson was originally published at e-Strategy. David Erickson reviews Bill Tancer's book about online behavior called Click. Book Review: Click, By Bill...
View ArticleOnline Dating Statistics
Online Dating Statistics by David Erickson was originally published at e-Strategy. OkCupid was founded by Harvard math grads and mixes data and dating, finding matches through algorithms. This ABC...
View ArticleThe Amazon Advertising Network
The Amazon Advertising Network by David Erickson was originally published at e-Strategy. Amazon.com attracts 137 million customers a week. The Amazon Advertising Network by David Erickson was...
View ArticleSocial Media Marketing & Pop Culture
Social Media Marketing & Pop Culture by David Erickson was originally published at e-Strategy. Online buzz about TV shows has an effect on show ratings. Social Media Marketing & Pop Culture by...
View ArticleOnline Video Ads Work With Boomers
Online Video Ads Work With Boomers by David Erickson was originally published at e-Strategy. 19.1% of Boomer women & 26.3% of Boomer men took some action after viewing online video ads such as...
View ArticleInterpreting Likes: Self-Interested, Aspirational & Altruistic Liking
Interpreting Likes: Self-Interested, Aspirational & Altruistic Liking by David Erickson was originally published at e-Strategy. 46% Like a brand they have no intention of buying from. Interpreting...
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